Blog

Our thoughts on business, website design, graphic design, software development, mobile app development, branding and digital marketing.

Brand Refresh: A Case Study

Refresh Vs. RebrandThink update vs. complete redesign. A refresh is a makeover, a new haircut to transform how a person is perceived, a new sub font, a new you. A brand refresh maintains a visual connection to the old brand identity, but brings it up-to-date with the...

Email Marketing: The Welcome

Setup Your Welcome Email + New Subscriber FunnelWe’ve all subscribed to an email list and received a message like this:Or worse, we didn’t receive anything and we were really interested in that product or business. Do you know what the absolute worst is? Signing up...

Kale & Date Salad

TECH cocktail asked start-ups to share their favorite Thanksgiving recipes. Binary Star Systems, the creators of FoodFu, was happy to share one of their favorite salad recipes. Click here for the full list of 30 Favorite Thanksgiving Recipes from Startups. Kale &...

Should you publicly reveal your Big Idea?

One of the things I have come across as a software developer for 15 years or so is that people have lots of great ideas. Software developers have a very powerful set of skills that allows them to take an idea, whether their own or, more frequently someone else's, and...

What is an experiential mobile app?

If you've never heard of an experiential mobile app it's because it hasn't existed until now. Jim Sipe and I realized there was something wrong with the mobile market. Most mobile users stare down at their phones and disengage with the people around them – even in...

Hate Accounting? Ride the Wave!

This is Part 3 in a series of posts. If you haven’t read the first two parts check them out here: Part I: How Did We Get Here? Part II: 4 Things We Learned Using LivePlan When we first started this company as Star Dot Star around 10 years ago the tools available to...

Google Algorithm Updated Again, What It Means for You

Early this month Google released an update to their Panda algorithm. Google uses different algorithms (mathematical instructions to tell computers how to complete assigned tasks) to sift through all of the data on the internet to deliver helpful, meaningful search...

4 Things We Learned Using LivePlan

This is Part 2 in series of posts. If you haven't read the first part check it out here: Part I: How Did We Get Here? As I mentioned in my previous article, when we restarted our business we made a decision to be better business owners. To do this, we started from...