Blog
Our thoughts on business, website design, graphic design, software development, mobile app development, branding and digital marketing.
Stamps Designed for Adventure
Inspired by camping adventures in the Pacific Northwest we designed this collection of stamps in collaboration with Paper Sushi, a rubber stamp and stationery studio run by Jennifer Montgomery. Called the "On the Road Collection by Binary Star Systems," it...
Brand Refresh: A Case Study
Refresh Vs. RebrandThink update vs. complete redesign. A refresh is a makeover, a new haircut to transform how a person is perceived, a new sub font, a new you. A brand refresh maintains a visual connection to the old brand identity, but brings it up-to-date with the...
Email Marketing: The Welcome
Setup Your Welcome Email + New Subscriber FunnelWe’ve all subscribed to an email list and received a message like this:Or worse, we didn’t receive anything and we were really interested in that product or business. Do you know what the absolute worst is? Signing up...
Kale & Date Salad
TECH cocktail asked start-ups to share their favorite Thanksgiving recipes. Binary Star Systems, the creators of FoodFu, was happy to share one of their favorite salad recipes. Click here for the full list of 30 Favorite Thanksgiving Recipes from Startups. Kale &...
Should you publicly reveal your Big Idea?
One of the things I have come across as a software developer for 15 years or so is that people have lots of great ideas. Software developers have a very powerful set of skills that allows them to take an idea, whether their own or, more frequently someone else's, and...
These are a Few of My Favorite Things (apps, websites & more!)
Sometimes you need a little help from your apps. It's that time of year when the holidays make life a little crazy. I get excited about all the activities I have planned and sometimes that makes it hard for me to focus on work. Don't get me wrong, I love the...
What is an experiential mobile app?
If you've never heard of an experiential mobile app it's because it hasn't existed until now. Jim Sipe and I realized there was something wrong with the mobile market. Most mobile users stare down at their phones and disengage with the people around them – even in...
Hate Accounting? Ride the Wave!
This is Part 3 in a series of posts. If you haven’t read the first two parts check them out here: Part I: How Did We Get Here? Part II: 4 Things We Learned Using LivePlan When we first started this company as Star Dot Star around 10 years ago the tools available to...
Google Algorithm Updated Again, What It Means for You
Early this month Google released an update to their Panda algorithm. Google uses different algorithms (mathematical instructions to tell computers how to complete assigned tasks) to sift through all of the data on the internet to deliver helpful, meaningful search...